Cultural Intelligence

🔥 Branding Beyond Identity and Image: Harnessing the Power of Brand Culture

DJ AG: Time Out’s Londoner of the Year and the Grime Revival

JD Sports x Courir: A Bold Step Forward for Fashion-Driven Sneaker Culture

The Shift in How Consumers Engage with Brands

Troye Sivan x Smirnoff: Redefining Modern Brand Building

Nike’s Cultural Revival: A Personal Perspective

Thrilled to See Our Work with Schuh Come to Life

Are Global Icons in Decline? How Micro-Trends are Redefining ‘Cool’

New Win Announcement!

Nike x Corteiz: Redefining Streetwear with the Iconic Huarache

Heavy Tha’: How Liverpool's Street Style Shapes UK Festival Fashion

Reviving an Icon: A Fresh Take on the Reebok Classic

Prada Ascends to New Heights: Fashion’s Next Frontier

Project Spotlight: Elevating Lids’ Brand Relevance Through Cultural Strategy

Red Bull Expands Its Cultural Footprint with Strategic Stake in Paris FC

Inside the rise (and coming fall?) of marketing’s infatuation with sneakerheads

The Flattening of Culture: Will We Push Back or Keep Speeding Forward?

The relentless rise of the crotch logo

Cannabis Competing with Alcohol Among Gen-Z

The Importance of Integrating Community Leaders in Brand Strategy

Stormzy Teams Up with Adidas to Launch MerkyFC HQ, Enhancing Community Resources

🏅 Transforming Sports Culture: Embracing Inclusivity and Driving Change The sports industry is experiencing a profound shift catalyzed by Gen Z.

🚀 Superdry's Strategic Shift: Will Restructuring Secure Its Future?

🌟 Exploring the 'PreLoved' Phenomenon – The Secrets Behind Depop's Rise

JD Sports CEO: ‘We need product innovation’

🚀 Authentic Brands Group (ABG) is poised to take over the legendary sportswear label Champion from Hanesbrands, in a transaction valued at approximately £1 billion.

🌟 Demystifying Community: Beyond the Buzzword

🌟 Zara: Elevating Fast Fashion with Aspirational Elegance

🛍️💡 Gen Z's Innovative Shopping Spree on Facebook Marketplace

🚀 Adidas Faces First Annual Loss Since 1992 Amidst US Sales Dip

🚀 Decathlon's Evolution: Transforming Perceptions

🚨 NEW WIN ANNOUNCEMENT 🚨

👟 New Article Alert: Has the Nike Air Bubble Popped?

🔍✨ Exploring the Divergence in Fashion: Quiet Luxury vs. Conspicuous Branding

👟 Sneaker Resale Market Shifts: Navigating Through Changing Tides

🌍 Navigating the Tides of Change: The Power of Culturally Relevant Branding

🌟🎨 Louis Vuitton's New Era: The Pharrell x Tyler, The Creator Collaboration

🚀 Kath Smith's Strategic Transition to Montirex: Redefining the Technicalwear Landscape

🔄 Nike's Strategic Evolution: Paving the Way for Future Expansion

🚀 New Business Alert: I'm Collaborating with Mallet London!

🌟 Unveiling My Insights on Gen-Z's Luxury Aspirations: From My Latest Article in The Drum

🎉 Exciting Collaboration Alert with JD Sports!

🌍 Rethinking Gen Z Engagement: A New Approach for Brands

🍺Stella Artois and Martine Rose Collaboration: Blending Beer Traditions with Fashion Edge

From Beyoncé to Beckham: the worrying rise of one-sided celeb documentaries

🌟 The Era of the Celebrity Creative Director in Luxury Fashion

📉 Farfetch's New Direction Amidst a Flourishing Luxury Market

🚀 Shein Initiates US IPO Process

🏁 A$AP Rocky's Bold Reinvention of Motorsports Apparel with PUMA and Formula 1 🏎️

Major Move in UK Streetwear: Hoodrich Joins Forces with Iconix International 🚀

Strategizing Brand Collaborations for Maximum Impact

🌟 Gaming: Paving the Path to My Future 🌟

🚨 It's now live: Back2Skool featuring An Inner-City Youth Panel!

🎧 Navigating the "Cosy Web" in a Digital Age 🕸️

🚨 FRONTLINE FINDING: My Concerns as a Gen Z: A Closer Look 🚨

FRONTLINE Insight Alert! 🌟

📢 A New Era of Understanding Young Audiences! 📢

🚨 NEW WIN ANNOUNCEMENT 🚨

Striking the Right Balance: Engaging Gen-Z Luxury Aspirers Without Trivialising Their Ambitions

🎧 Unmasking the World Through Music 🎧

🔑 Striking the Right Balance: Culture and Commerce in Branding 🔑

🚨 NEW WIN ANNOUNCEMENT 🚨

🚨 Live Now: Back2Skool ft. Rap Music & Cultural Academic - Dr. Joy White 👇

🔑 Navigating the "Era of Cultural Values" in Communication 🔑

🚨 NEW WIN ANNOUNCEMENT 🚨

📣 Excited to share my latest article for The Drum: "Engaging in Gen-Z Community: A Strategic Guide for Global Brands".

Exciting News!

🚀 Exploring the Rise of Individualism and Self-Branding in the Digital Age

🔮💡 "Unveiling Gen Z's 'Beta Pioneers': Reshaping Brands & Society" 🌐🚀

🚨Live Now: Back2Skool ft. Futurist - Will Higham 👇

Agency Leaders Debate

🚀 LIVE NOW: ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ presents Oyin Akiniyi, the Head of Cultural Conversations at Chivas Regal!

End of An Era 📉

🌍 The power of #CulturalCurrency is on the rise!

🖤 Telfar 👜

🚨 ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. Author & Cultural Connoisseur - King ADZ - LIVE

⏬ DOWNLOAD ⏬ How Brands Can Join the Web3 Revolution 🕸️3️⃣ We recently wrote a report detailing the utility and application of Web3 for brands, which you can read NOW 👇

🚨ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. CMO, JD Sports - Nadia Kokni

🤓 DROPPING NEXT WEEK 🤓

🚨New Content 📽️

Starbucks Odessey

ChatGPT 🤯🤯🤯

Cortiez and Nike set to unveil an exciting collaboration👀

🚨 NEW WORK ALERT 🚨

Gen Z: progressive, illiberal or both?

SHEIN

Brands Are The New Bands

Yung Filly | Sneak Peak New Single 👀 | JBL Orange Box

.Swoosh - My Web3 Communitization Project at Nike

BIG RIDDIMS

The GenZ Paradox: My Progressive Attitudes vs Intolerance Of Others

Check out my article in Campaign US, Campaign Magazine UK

Building Cultural Credibility: A Gen-Z Perspective on Brand Identity and Purpose

🔥Hot off the Press!🔥

Beyond Fashion Genres: My New Style Narrative ????

Diving deep into the growth of culture and subcultures, I have gained valuable insights.