My dot swoosh project at Nike has finally launched, signifying the beginning of a 'brands race' for web3-enabled communitization. The primary goal of this platform is to encourage people to join the blockchain through a gated community. This community offers members not only exclusive access to events but also the unique opportunity to work alongside Nike's designers on virtual products. Additionally, members stand to earn royalties from our virtual product (NFT) projects driven by the community. Currently, .Swoosh is in its exclusive, invite-only beta phase, which means you'll need an access code to join. You can access the platform via a web browser, whether on mobile or desktop.