Cultural Intelligence

The relentless rise of the crotch logo

Cannabis Competing with Alcohol Among Gen-Z

The Importance of Integrating Community Leaders in Brand Strategy

Stormzy Teams Up with Adidas to Launch MerkyFC HQ, Enhancing Community Resources

🏅 Transforming Sports Culture: Embracing Inclusivity and Driving Change The sports industry is experiencing a profound shift catalyzed by Gen Z.

🚀 Superdry's Strategic Shift: Will Restructuring Secure Its Future?

🌟 Exploring the 'PreLoved' Phenomenon – The Secrets Behind Depop's Rise

JD Sports CEO: ‘We need product innovation’

🚀 Authentic Brands Group (ABG) is poised to take over the legendary sportswear label Champion from Hanesbrands, in a transaction valued at approximately £1 billion.

🌟 Demystifying Community: Beyond the Buzzword

🌟 Zara: Elevating Fast Fashion with Aspirational Elegance

🛍️💡 Gen Z's Innovative Shopping Spree on Facebook Marketplace

🚀 Adidas Faces First Annual Loss Since 1992 Amidst US Sales Dip

🚀 Decathlon's Evolution: Transforming Perceptions

🚨 NEW WIN ANNOUNCEMENT 🚨

👟 New Article Alert: Has the Nike Air Bubble Popped?

🔍✨ Exploring the Divergence in Fashion: Quiet Luxury vs. Conspicuous Branding

👟 Sneaker Resale Market Shifts: Navigating Through Changing Tides

🌍 Navigating the Tides of Change: The Power of Culturally Relevant Branding

🌟🎨 Louis Vuitton's New Era: The Pharrell x Tyler, The Creator Collaboration

🚀 Kath Smith's Strategic Transition to Montirex: Redefining the Technicalwear Landscape

🔄 Nike's Strategic Evolution: Paving the Way for Future Expansion

🚀 New Business Alert: I'm Collaborating with Mallet London!

🌟 Unveiling My Insights on Gen-Z's Luxury Aspirations: From My Latest Article in The Drum

🎉 Exciting Collaboration Alert with JD Sports!

🌍 Rethinking Gen Z Engagement: A New Approach for Brands

🍺Stella Artois and Martine Rose Collaboration: Blending Beer Traditions with Fashion Edge

From Beyoncé to Beckham: the worrying rise of one-sided celeb documentaries

🌟 The Era of the Celebrity Creative Director in Luxury Fashion

📉 Farfetch's New Direction Amidst a Flourishing Luxury Market

🚀 Shein Initiates US IPO Process

🏁 A$AP Rocky's Bold Reinvention of Motorsports Apparel with PUMA and Formula 1 🏎️

Major Move in UK Streetwear: Hoodrich Joins Forces with Iconix International 🚀

Strategizing Brand Collaborations for Maximum Impact

🌟 Gaming: Paving the Path to My Future 🌟

🚨 It's now live: Back2Skool featuring An Inner-City Youth Panel!

🎧 Navigating the "Cosy Web" in a Digital Age 🕸️

🚨 FRONTLINE FINDING: My Concerns as a Gen Z: A Closer Look 🚨

FRONTLINE Insight Alert! 🌟

📢 A New Era of Understanding Young Audiences! 📢

🚨 NEW WIN ANNOUNCEMENT 🚨

Striking the Right Balance: Engaging Gen-Z Luxury Aspirers Without Trivialising Their Ambitions

🎧 Unmasking the World Through Music 🎧

🔑 Striking the Right Balance: Culture and Commerce in Branding 🔑

🚨 NEW WIN ANNOUNCEMENT 🚨

🚨 Live Now: Back2Skool ft. Rap Music & Cultural Academic - Dr. Joy White 👇

🔑 Navigating the "Era of Cultural Values" in Communication 🔑

🚨 NEW WIN ANNOUNCEMENT 🚨

📣 Excited to share my latest article for The Drum: "Engaging in Gen-Z Community: A Strategic Guide for Global Brands".

Exciting News!

🚀 Exploring the Rise of Individualism and Self-Branding in the Digital Age

🔮💡 "Unveiling Gen Z's 'Beta Pioneers': Reshaping Brands & Society" 🌐🚀

🚨Live Now: Back2Skool ft. Futurist - Will Higham 👇

Agency Leaders Debate

🚀 LIVE NOW: ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ presents Oyin Akiniyi, the Head of Cultural Conversations at Chivas Regal!

End of An Era 📉

🌍 The power of #CulturalCurrency is on the rise!

🖤 Telfar 👜

🚨 ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. Author & Cultural Connoisseur - King ADZ - LIVE

⏬ DOWNLOAD ⏬ How Brands Can Join the Web3 Revolution 🕸️3️⃣ We recently wrote a report detailing the utility and application of Web3 for brands, which you can read NOW 👇

🚨ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. CMO, JD Sports - Nadia Kokni

🤓 DROPPING NEXT WEEK 🤓

🚨New Content 📽️

Starbucks Odessey

ChatGPT 🤯🤯🤯

Cortiez and Nike set to unveil an exciting collaboration👀

🚨 NEW WORK ALERT 🚨

Gen Z: progressive, illiberal or both?

SHEIN

Brands Are The New Bands

Yung Filly | Sneak Peak New Single 👀 | JBL Orange Box

.Swoosh - My Web3 Communitization Project at Nike

BIG RIDDIMS

The GenZ Paradox: My Progressive Attitudes vs Intolerance Of Others

Check out my article in Campaign US, Campaign Magazine UK

Building Cultural Credibility: A Gen-Z Perspective on Brand Identity and Purpose

🔥Hot off the Press!🔥

Beyond Fashion Genres: My New Style Narrative ????

Diving deep into the growth of culture and subcultures, I have gained valuable insights.