Cultural Intelligence

The Importance of Integrating Community Leaders in Brand Strategy

It's fantastic to see former WNBA star Candace Parker appointed as President of Adidas Women's Basketball. Whether it's Candace at Adidas or Pharrell at Louis Vuitton, I recognize the necessity of integrating community leaders into their strategic framework. Gone are the days of organisations operating as isolated ivory towers. They now understand the importance of lowering the drawbridge and handing over the reins to the cultural engineers who drive their brand relevance. Instead of being closed entities, these organisations need permeable exteriors, adopting a tech-industry-like mindset of open-source collaboration.