I'm excited to announce that our new podcast show Κα΄α΄α΄2κ±α΄α΄α΄Κ is now live & direct.
Check out EP01 for my conversation with Brixton-born marketing legend Nadia Kokni π.
Nadia shared with me how a south London gal like myself became the CMO on the show!
We delved into the following topics:
π° How JD Sports has transformed into a Β£9bn European business
π₯ Why having an accurate understanding of the customer is crucial
π₯ Why the JD sportswear core consumer is pivotal within the youth ecosystem
