I'm excited to announce that our new podcast show ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ is now live & direct.
Check out EP01 for my conversation with Brixton-born marketing legend Nadia Kokni 🏆.
Nadia shared with me how a south London gal like myself became the CMO on the show!
We delved into the following topics:
💰 How JD Sports has transformed into a £9bn European business
👥 Why having an accurate understanding of the customer is crucial
💥 Why the JD sportswear core consumer is pivotal within the youth ecosystem
