????ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. CMO, JD Sports - Nadia Kokni

My new podcast show, ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ, is now live and direct.

Don't miss EP01 where I dive into a fascinating conversation with Brixton-born marketing legend Nadia Kokni ????.

Nadia opens up about her journey from being a south London gal to becoming the CMO in this episode!

We delve into topics like:

???? How JD Sports has metamorphosed into a £9bn European business

???? The significance of an accurate customer understanding

???? The crucial role of the JD sportswear core consumer within the youth ecosystem

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