🚨ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. CMO, JD Sports - Nadia Kokni

I'm excited to announce that our new podcast show ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ is now live & direct.

Check out EP01 for my conversation with Brixton-born marketing legend Nadia Kokni 🏆.

Nadia shared with me how a south London gal like myself became the CMO on the show!

We delved into the following topics:

💰 How JD Sports has transformed into a £9bn European business

👥 Why having an accurate understanding of the customer is crucial

💥 Why the JD sportswear core consumer is pivotal within the youth ecosystem

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