????I'm back for ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ, this time with Oyin Akiniyi, Head of Cultural Conversations at Chivas Regal.

Join me this Friday for a thrilling live episode!

As a passionate advocate for street culture, I'm keen to share Oyin's invaluable insights and her experiences in tackling the challenges brands face in this area.

In our conversation, we'll delve into:

3️⃣ The three key pillars of a successful cultural strategy

???? The significance of aligning team culture with brand culture, and the advantages of having demographic and cultural representatives on the marketing team

???? Oyin's rich experiences working with high-profile brands such as Nike and Boiler Room

Don't miss out on this wealth of insights and inspiration! ????

I'll be waiting for you!

1 2 3 5