Cultural Intelligence

The relentless rise of the crotch logo

I'm excited to have contributed to this article in Vogue Business, where I dive into the relentless revival of the crotch logo in fashion. From the hip-hop-inspired swag era of the 2010s to today, brands like #Corteiz have reintroduced this bold design, sparking imitations across both streetwear and #fastfashion.

In the piece, I share my insights on how #Corteiz’s cultural influence is shaping trends and why brands like CELINE, VETEMENTS, Palm Angels, and RHUDE are jumping on this fashion bandwagon.

Check out the full article here: https://lnkd.in/exw8weYB