Testimonials

"Luke's unfiltered creative thinking, passion for culture and determination to drive change makes him an industry leader."
Luke is a youth culture expert with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that had helped transform PUMA into a culture-first brand.
Paul Spencer,
UKIB CEO at Puma
Luke has an unrivalled understanding of the European sportswear youth consumer and an expert ability to identify the role brands can play within their world.
Nadia Kokni,
CMO at JD Sports
Luke has an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. With Luka’s help, we broadened our view of youth and developed impactful and culturally relevant derivations for our strategies and communication. Luke’s knowledge and expertise were a real enrichment in our work, and it was a pleasure to work with you. Thank you.
Marlen Ring,
Western Europe Marketing Director at Coca-Cola
Working with Luke has been great, we have really valued his data and insight-driven thinking whilst understanding and prioritising commercial objectives to create the biggest impact possible. An example of this is the creation, ongoing development and activation of the JBL Orange Box platform, in which Luke pushed the boundaries here at JBL.
Gurleen Oberoi,
Marketing Director JBL
Luke brings his passion, energy, and a unique and astute approach to everything he does. He is a complete expert in his field. Completely in tune with youth behaviour, Luke knows what will resonate and how to land it.
Josephine Walters,
Reebok, Europe Marketing Director
Luke’s approach to work is loaded with data and expertise in youth culture, driven by his passion for unlocking opportunities that align with brand strategies and consumer needs. Luke can show a brand exactly who their consumers are, identify their needs and how your brand can play a purposeful role in their world, which also drives commercial success. For example, whilst at Pentland, we partnered up with Luke on a consumer segmentation and connections strategy that led to the creation of several new Lacoste products, built with the consumer at the heart of the design, that delivered £ m’s in revenue.
Dan MoneyPenny,
Global Head of Sales at Pentland
Luke was brought in as a cultural expert to help us re-orientate the brand, identify our strategic target and build a new content platform to bring Chivas’ cultural proposition to life. Nerds’ ability to decode culture and provide nuanced consumer insight has contributed to our recent global success. He’s a great partner to have on board.
Nick Blacknell,
Global Marketing Director at
Chivas Regal
"Luke's unfiltered creative thinking, passion for culture and determination to drive change makes him an industry leader."
Luke is a youth culture expert with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that had helped transform PUMA into a culture-first brand.
Paul Spencer,
UKIB CEO at Puma
Luke has an unrivalled understanding of the European sportswear youth consumer and an expert ability to identify the role brands can play within their world.
Nadia Kokni,
CMO at JD Sports
Luke has an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. With Luka’s help, we broadened our view of youth and developed impactful and culturally relevant derivations for our strategies and communication. Luke’s knowledge and expertise were a real enrichment in our work, and it was a pleasure to work with you. Thank you.
Marlen Ring,
Western Europe Marketing Director at Coca-Cola
Working with Luke has been great, we have really valued his data and insight-driven thinking whilst understanding and prioritising commercial objectives to create the biggest impact possible. An example of this is the creation, ongoing development and activation of the JBL Orange Box platform, in which Luke pushed the boundaries here at JBL.
Gurleen Oberoi,
Marketing Director JBL
Luke brings his passion, energy, and a unique and astute approach to everything he does. He is a complete expert in his field. Completely in tune with youth behaviour, Luke knows what will resonate and how to land it.
Josephine Walters,
Reebok, Europe Marketing Director
Luke’s approach to work is loaded with data and expertise in youth culture, driven by his passion for unlocking opportunities that align with brand strategies and consumer needs. Luke can show a brand exactly who their consumers are, identify their needs and how your brand can play a purposeful role in their world, which also drives commercial success. For example, whilst at Pentland, we partnered up with Luke on a consumer segmentation and connections strategy that led to the creation of several new Lacoste products, built with the consumer at the heart of the design, that delivered £ m’s in revenue.
Dan MoneyPenny,
Global Head of Sales at Pentland
Luke was brought in as a cultural expert to help us re-orientate the brand, identify our strategic target and build a new content platform to bring Chivas’ cultural proposition to life. Nerds’ ability to decode culture and provide nuanced consumer insight has contributed to our recent global success. He’s a great partner to have on board.
Nick Blacknell,
Global Marketing Director at
Chivas Regal