Excited to share that we've successfully wrapped up a transformative project for Lids! Our team undertook a comprehensive analysis of consumer segmentation, pinpointing key target audiences and reviewing the in-store experience and product collection. Off the back of this, we crafted a cultural selling proposition and connection strategy aimed at boosting Lids’ brand relevance and driving growth over the next three years.
A huge thank you to Paul Gerreli and the Lids team for the amazing collaboration!
