Cultural Intelligence

Prada Ascends to New Heights: Fashion’s Next Frontier

Prada has set its sights beyond Earth, partnering with Axiom Space to design the groundbreaking Axiom Extravehicular Mobility Unit (AxEMU)—the spacesuit for NASA’s Artemis III mission, set to reach the moon in 2026.

This collaboration pushes beyond aesthetics, with Prada leveraging its storied expertise in materials innovation and technical craftsmanship to meet the rigorous demands of aerospace. Known for high-performance design through Prada Sport, the Luna Rossa Partnership, and their advanced ski and sportswear lines, Prada’s entry into spacewear underscores a natural evolution in technical wear, placing fashion at the vanguard of scientific progress.

A step for Prada, a leap for fashion’s future on—and beyond—Earth.