Cultural Intelligence

Gen Z’s Influence on Athleisure & Performance-Wear

I had the pleasure of speaking with Natalie Hughes at The Telegraph about how Gen Z is redefining the athleisure and performance-wear market. From the rise of flared leggings to their willingness to invest £70+ in the perfect pair, it’s clear that leggings have transcended activewear—they’re cultural staples that merge function, fashion, and status.

A big thank you to The Telegraph for the feature and for spotlighting this evolving category. Read the full article here: https://lnkd.in/gBDjUQw6