The run is just the warm-up. Real status lies in the uniform, the footage, the post-run hang.
My latest piece for The Drum looks at how run clubs are shifting from fitness to fashion, from athletics to aesthetics — and what that means for brands navigating the performance-lifestyle crossover.
Read it here: https://lnkd.in/eMbHzHTP
Curious what you’re seeing on the ground. Feel free to share if it hits.
