Social media promised to broaden perspectives, yet it’s doing the opposite. Young people are increasingly caught in algorithmic echo chambers, consuming content that aligns with their interests but rarely challenges their perspectives.
📌 Personalised feeds limit real discovery
📌 Engagement is prioritised over exploration
📌 Dopamine-driven scrolling keeps users locked in
For brands, chasing the algorithm only reinforces the cycle. The real challenge? Igniting curiosity, breaking the loop, and shaping culture—not just reflecting it.
The goal should be to push culture forward, not just repackage what’s already trending.
