I'm thrilled to share that I’m kicking off a new project with Birkenstock! I’ll be working to refine Birkenstock’s proposition across key retailers, building a nuanced consumer ecosystem and a compelling cultural positioning. By creating tailored strategies and creative playbooks for Courir, Sizeer, JD, and Snipes, I’m helping Birkenstock expand its reach and strengthen its cultural credibility in the market.
#NewWin #Birkenstock #RetailStrategy #CulturalPositioning #ConsumerEcosystem
