Today, I find myself venturing beyond mainstream tracks. I'm immersing myself in sounds from regions undergoing upheaval, transformation, and resilience. It's not just about top charts anymore; I'm leveraging music to connect with genuine stories and experiences globally.
With the rise of platforms like Spotify, YouTube, and TikTok, accessing diverse musical genres has never been easier for me. Music has evolved beyond mere entertainment—it's now a potent conduit for understanding different cultures. In a recent survey, I was surprised to find that 62% of Gen Z, including myself, reported being tuned into global beats throughout our day.
For branding and communication professionals like me, it's crucial to acknowledge this significant shift and look beyond a Euro-centric perspective in music.
