Cultural Intelligence


I'm thrilled to share that I am working closely with ellesse, one of the most notable Italian sportswear brands. Stemming from a fusion of luxury and sports utility, Ellesse has distinguished itself as a forerunner of Italian sports-luxe style, intertwining function with fashion and athleticism with sophistication. Its distinct European flair and disruptive color palette have appealed to a style-conscious, daring demographic. With its attention to tailoring and casual fit, Ellesse has reshaped the aesthetic norms of athleisure.

As the new codes of luxury evolve and the sports luxe landscape thrives, I'm excited to assist Ellesse in developing a forward-facing brand positioning to ensure its prominence in this new paradigm. As always, my starting point is the consumer.

Shout out to the team: Simon Breckon and Katie Cohen.