Cultural Intelligence


I'm thrilled to share that we've just unveiled our latest collaboration with the culturally iconic Kickers, a proud member of the Pentland Group!

My mission? To dive deep into the Gen-Z ecosystem and pinpoint our strategic target focus for the next five years.

With my expert insights, I've crafted an audience hypothesis centered around three captivating segments. To validate this approach, I spearheaded a UK-wide qualitative study, meticulously refining our strategic recommendations.

The result? Three comprehensive profiles, each accompanied by tailored product strategies and connection plans, all poised to drive the commercial success that we envision for the brand in the years ahead.

Big shout out to the boss, Jaye Taylor.

Stay tuned for more exciting updates!