My new podcast show, ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ, is now live & direct.
Tune into EP01 where I have a riveting conversation with Brixton-born marketing legend Nadia Kokni ????.
In this episode, Nadia divulges how she, a south London gal, ascended to the position of CMO!
We delve into topics like:
???? How JD Sports has metamorphosed into a £9bn European business
???? The significance of an accurate customer understanding
???? The pivotal role of the JD sportswear core consumer in the youth ecosystem
Enjoy! ????
