Cultural Intelligence

????ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. CMO, JD Sports - Nadia Kokni

My new podcast show, ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ, is now live & direct.

Tune into EP01 where I have a riveting conversation with Brixton-born marketing legend Nadia Kokni ????.

In this episode, Nadia divulges how she, a south London gal, ascended to the position of CMO!

We delve into topics like:

???? How JD Sports has metamorphosed into a £9bn European business

???? The significance of an accurate customer understanding

???? The pivotal role of the JD sportswear core consumer in the youth ecosystem

Enjoy! ????