Cultural Intelligence

πŸš€ Authentic Brands Group (ABG) is poised to take over the legendary sportswear label Champion from Hanesbrands, in a transaction valued at approximately Β£1 billion.

Champion, a storied brand established in 1919, is celebrated for its sweatshirts, hoodies, and sport-inspired clothing. However, it experienced a 23% sales drop in the fourth quarter due to strategic realignments and mounting market competition. With this acquisition, ABG, which owns esteemed labels such as DC Shoes, our client Reebok, and Vision Streetwear, ushers in a new era for Champion, aiming for its rejuvenation and expansion.

I believe Champion is an undiscovered titan brimming with potential. It’s intriguing to anticipate the innovations ABG will introduce.