Telfar Live represents an innovative blend of economic, social, and cultural elements, encapsulating the brand's ethos of inclusivity - "not for you, but for everyone." With each product drop on Telfar LIVE, items are initially presented at their wholesale price. This price escalates every second until an item is sold out, at which point, it retains its retail price. This unique approach fosters increased accessibility.
Telfar's dynamic business model merges just-in-time production with episodic live entertainment, offering a level of public accessibility parallel to its celebrated Bag Security Program. TELFAR's mission is to craft iconic designs at prices that vastly undercut those of its competitors, a pioneering shift in the dynamic between availability and aspirational value.
TELFAR's approach to entertainment serves as the most extensive product distribution channel conceivable, negating the necessity for physical stores. TELFAR is implementing the reverse pyramid growth model, creating economic value by fostering access to desirable products, taste, knowledge, and community.
As TELFAR articulates, "We aspire for our work to echo a world - because we're in need of a world that echoes us."