Cultural Intelligence

📣 Excited to share my latest article for The Drum: "Engaging in Gen-Z Community: A Strategic Guide for Global Brands".

In this piece, I delve into the intricacies of connecting with Gen-Z audiences through community. While "community" has become a boardroom buzzword, there's often a lack of clarity around best practices. This article offers a step-by-step guide for brands looking to genuinely connect through community. Check it out and let me know your thoughts! ⬇️