Cultural Intelligence

👟 Sneaker Resale Market Shifts: Navigating Through Changing Tides

The realm of sneaker reselling is witnessing a marked downturn, underscored by a report from @Neustreet that points to a slump in the resale prices of sneakers beyond their original retail tags. Platforms once at the peak of their game, like Restocks and Kikikickz, find themselves grappling with insolvency. This trend mirrors a wider shift in the industry, as heavyweights such as Nike and Adidas step back from their limited-release strategies, opting to make coveted OG sneakers more accessible, thereby reshaping the supply-demand equation. This strategy has made sneaker culture more inclusive, yet it has also diminished the value of collectors' items.

Adapting to these evolving landscapes, resale behemoths such as StockX and GOAT are broadening their horizons, venturing into new categories to stay pertinent in the market. Amid these industry waves, emerging brands like On and Salomon are capturing attention with their top-tier offerings that marry performance with trend-setting aesthetics. These products, being both highly coveted and widely available, have significantly impacted the resale values of items from giants like Nike, Adidas, and Jordan.