Don't miss my latest piece in The Drum where I personally delve into the ways GenZ is shaking up the Eurocentric landscape of pop culture. They're turning to their cultural roots and niche interests to carve out their identities. This shift is helping shape a more inclusive society, dismantle barriers, and amplify underrepresented voices.
GenZ is beautifully crafting a blend of cultural influences, straddling the line between local and global, tradition and modernity, in a way that fosters understanding and empathy.
Brands, it's time to not just recognize but uplift these diverse cultural expressions. This is no fleeting trend; it's Gen-Z at the forefront, redefining cultural norms and values.