An award-winning culture marketing specialist. 
Passionate about placing brands at the heart of street culture whilst empowering the grassroots communities that drive it. Forbes and Campaign 30 Under 30 Winner, founder of youth culture marketing agency Nerds Collective and Dyslexic.

Naunced insight.
Cultural strategy.
Unothodox Creative.

"Luke is the go to authority within global youth culture and has won various awards, Forbes 30 under 30, Campaign magazine 30 under 30 winner, to name a few."

about

Luke Hodson, a born and bred Londoner, grew up with the underground movement Grime. This instilled a deep-rooted fascination and respect for street culture and an ambition to spotlight and champion the inner-city individuals and grassroots communities driving these scenes.
Today, Luke chaperones the likes of Nike, Puma, Chivas Regal, JBL and Foot Locker in their efforts to connect more menaingfully with Gen Z. Luke is the go-to authority within global youth culture and has won various awards, Forbes 30 under 30, Campaign magazine 30 under 30 winner, to name a few.
"Luke's unfiltered creative thinking, passion for culture and determination to drive change makes him an industry leader."
Government spending on youth services has been cut by 70% since 2010. Luke believes global brands should use their resources and means to create a positive impact within the youth communities that need it most, especially as inner-city youth drive cultural equity and heat for many brands.

Luke set his sights on understanding how to engage the support of brands that might be willing to facilitate these emerging sub-cultures by studying Brand Management at MMU.
Heading up NERDS Collective and continuing to assist brands to play a purposeful role within global street culture, Luke spends his time surfacing highly nuanced consumer insight, formulating culture-first strategies, and devising unorthodox creative, all to help brands build compelling and ownable cultural selling propositions.